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Marketing : Landing Pages - Progressive (Advanced)
Create multiple landing pages in a sequence

Video Transcript

Savvy internet marketers are going to love Progressive Landing Pages. Let's say you have a lot of information that you would like to get from each visitor. So you have a page that looks something like this, now what happens is, sometimes somebody will land on your Landing Page and they'll see a form like this and it will scare them away because there's too much information, they get overwhelmed, they get scared, whatever, they leave and they don't give you their name and their email. What you want, at a minimum, is their email.

So let's break this up into two pages and use the Progressive Landing Page concept. What we'll do is we'll have one page, I'll call it Maui Landing Page 1, where we get their name and their email, now this form doesn't look threatening, most people will fill this out if they're interested in what you have. Let's fill it out and see what happens. Once you click here, the system will take you to the next Landing Page, automatically fill in the first name here and the email, we've already got that and we've already got that in the database. Now, hopefully, some people will give you additional information, if they don't, that's okay. We're already all set with their email, if they do, you've got more information that will help you make the sale.

Now, how you set that up is you're going to go over here and grab the first Landing Page, the one I called Maui Landing Page 1, and you go over to the Thank You tab, now the Thank You tab allows you to do three things when somebody fills out a form. You can display a thank you message, and type whatever you'd like in here and that's what they'll see. You could send the visitor to a different webpage or you could send the visitor to another Landing Page and that's what we want to do with Progressive Landing Pages, we want to send the visitor to another landing page, which was Maui Landing Page 2. That's all there is to it, Progressive Landing Pages is a great way to make sure you at least get the email address and hopefully, get more information from them when they see that second Landing Page.

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