Drip Marketing & Email Marketing Campaigns
So exactly what is drip marketing and how does it work?
Drip marketing, also known as a drip campaign, is referring to an email marketing
campaign targeting prospects or customers. Let’s say you have a prospective customer
who is mildly interested in what you are selling or offering. If you can capture
their email address you can use drip marketing to stay in touch with them until
they are ready to take the next step with you.
Imagine having hundreds (or thousands) of prospects getting your emails each month
without you having to lift a finger. They keep hearing from you and when they are
ready to do business, they pick up the phone and call you.
AllClients has an easy to use autoresponder system with a fully featured contact
manager built in. Even the most novice user can use drip marketing by creating drip
email marketing campaigns in AllClients.
A drip email campaign would include a series of emails that you write in advance.
In our example we will say you are going to have a 6 month email marketing campaign
where you will be sending 1 email each month.
First you will write your 6 emails in the AllClients easy email editor. During a drip campaign, it is always
recommended that you write short emails that look like you are writing to a friend.
Drip marketing always works better when your emails don’t look like advertisements.
The next step in building your drip marketing campaign would be to create an autoresponder
with 6 steps, and tell the autoresponder which email to send at each step and at
what interval to send them.
That’s it! Then when you capture an email address you just put that contact on the
autoresponder you just created.
AllClients isn’t the only email drip marketing system out there, it is just the
easiest to use for the non-technical user.